Posts Tagged ‘ Networking ’

The Benefits of Social Media

We've recently wrapped up an intensive benefits assessment of social media for business and would like to offer our findings in multiple ways. Below please check out the slideshow, it will give you the basic content and bullet points on this topic. Underneath that please see a 3 part video series featuring additional commentary and explanations. Total running time for all 3 videos is 15 minutes[ READ MORE ]

Using YouTube Insight

If you have a YouTube account and some videos posted, do you know about YouTube Insight? It's a free metrics tool built into your account that let's you find out all sorts of good info about the usage of your videos online. Check this out![ READ MORE ]

5 Common Fears about Social Media

1. I'm afraid I'll look stupid because I don't already know this stuff. The Fear: If I ask for help or if the "young people" find out that I'm clueless about social media I'm going to feel really out of the loop. I secretly fear that people are going to make fun of me behind my back. The Reality: Part of being a good leader is knowing when you don't know something. You've got to know when to ask for help- bottom line. Plus, guess what? Everyone else has the same fear! Even the young techy people who you think are so confident and plugged in don't even know everything. And if they do they have vast amounts of digital knowledge it doesn't mean they have any business sense at all concerning what to do with their knowledge or how to run a business. "Everyone is my superior in some way," said Socrates. [ READ MORE ]

Flexibility is the New Relevance

You often hear people talk about Twitter or Facebook with the same disdain/detachment that parents tend to have when they analyze some outlandish outfit that their teenage son or daughter is wearing before heading out to school. "Oh it's just a fad," Mom says as Dad averts his eyes shaking his head in subdued shame and contempt at the zebra print/goth/homeless attire of his 15 year old daughter[ READ MORE ]

Social Media: Goals, not Tools

A big mistake that businesses make when it comes to social media is falling in love with the tools themselves, aka making it about the products and not the people.  The tools change.  No one ever heard of Twitter a few years ago but now it’s through the roof.  Facebook is a household name now [ READ MORE ]