THE MUNICH GROUP, INC. » metrics http://themunichgroup.com/blog Social Media, Video, Web Design, Branding, Graphics and More Wed, 14 Mar 2012 02:21:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 YouTube Statistics http://themunichgroup.com/blog/2011/01/31/youtube-statistics/ http://themunichgroup.com/blog/2011/01/31/youtube-statistics/#comments Mon, 31 Jan 2011 13:48:31 +0000 Munich Blogger http://themunichgroup.com/blog/?p=423

If you need convincing that YouTube is a serious exposure tool and not just a place to watch cats do funny things then check out these statistics straight from the source:

  • Hundreds of millions of users from around the world are uploading hundreds of thousands of videos daily—over 24 hours of video are uploaded every minute
  • The equivalent of 150,000+ full-length movies in theaters each week
  • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 25 countries across 38 languages
  • YouTube’s demographic is broad: 18-54 years old*

Remember that not all video is created equal. If your company has video content that’s not hosted on YouTube then expect it to receive less overall traffic and exposure.  Why?  YouTube is owned by Google and shares a similar search algorithm when it crawls video content. So if you tag and title your videos correctly and put them on a YouTube channel, chances are your content will receive better search engine rankings than if your video was somewhere else.  So 2 things to learn here.  First, get your company creating video content. Second, get serious about YouTube. It may have started for fun but it’s a serious tool now.

* Source:  YouTube Press Page (http://www.youtube.com/t/press_statistics)

]]> http://themunichgroup.com/blog/2011/01/31/youtube-statistics/feed/ 0 How to Measure Social Media Success http://themunichgroup.com/blog/2010/07/08/how-to-measure-social-media-success/ http://themunichgroup.com/blog/2010/07/08/how-to-measure-social-media-success/#comments Thu, 08 Jul 2010 20:29:53 +0000 Munich Blogger http://themunichgroup.com/blog/?p=324 This chart illustrates the 3 spheres of social media engagement and how the 3 interact.  When all three components are active and inter-relating then you’re moving in the right direction and you’ll be reaching your goals (center).  Each area of the chart gives details about what falls under that particular category from things like comments and contests to hits and keywords.  Use the Engagement/Participants/Traffic chart to map out your company’s social media goal strategy.

[Click to See Larger]

Social Media Metrics and Measurement Chart

]]> http://themunichgroup.com/blog/2010/07/08/how-to-measure-social-media-success/feed/ 1 Using YouTube Insight http://themunichgroup.com/blog/2010/03/18/using-youtube-insight/ http://themunichgroup.com/blog/2010/03/18/using-youtube-insight/#comments Thu, 18 Mar 2010 20:02:20 +0000 Munich Blogger http://themunichgroup.com/blog/?p=129 If you have a YouTube account and some videos posted, do you know about YouTube Insight? It’s a free metrics tool built into your account that let’s you find out all sorts of good info about the usage of your videos online. Check this out!

Youtube Insight

Insight is a free tool built in to every video you upload onto YouTube.  Just click the “insight” button and you’re rolling in data.  Here is a list of all the things you can learn with this tool:

  • Number of views per day
  • Country views
  • Gender views
  • Length of engagement with video
  • Video comparisons
  • Views per day/week/month

…and you can download a spreadsheet with all that info and more.

Here’s a link to YouTube’s additional info

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