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	<title>THE MUNICH GROUP, INC. &#187; measurement</title>
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		<title>How to Measure Social Media Success</title>
		<link>http://themunichgroup.com/blog/2010/07/08/how-to-measure-social-media-success/</link>
		<comments>http://themunichgroup.com/blog/2010/07/08/how-to-measure-social-media-success/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:29:53 +0000</pubDate>
		<dc:creator>Munich Blogger</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[chart]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[volume]]></category>

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		<description><![CDATA[This chart illustrates the 3 spheres of social media engagement and how the 3 interact.  When you have strong goals for your social media project then you can track how much traffic you're seeing, who is participating and the level and type of user engagement.  Each area of the chart gives details about what falls under that particular category.  Use the Engagement/Participants/Traffic chart to map out your company's social media goal strategy]]></description>
			<content:encoded><![CDATA[<p>This chart illustrates the 3 spheres of social media engagement and how the 3 interact.  When all three components are active and inter-relating then you&#8217;re moving in the right direction and you&#8217;ll be reaching your goals (center).  Each area of the chart gives details about what falls under that particular category from things like comments and contests to hits and keywords.  Use the Engagement/Participants/Traffic chart to map out your company&#8217;s social media goal strategy.</p>
<p><em>[Click to See Larger]</em></p>
<p style="text-align: center;"><em><a href="http://themunichgroup.com/blog/wp-content/uploads/2010/07/Social-Media-Metric-Chart-small.png"><img class="aligncenter size-large wp-image-334" title="Social Media Metric Chart small" src="http://themunichgroup.com/blog/wp-content/uploads/2010/07/Social-Media-Metric-Chart-small-580x412.png" alt="Social Media Metrics and Measurement Chart" width="464" height="330" /></a><br />
</em></p>
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