Posts Tagged ‘ marketing ’

It’s All About The Next Step

Success with your digital or print materials comes down to knowing beforehand what you want your audience to do. Most businesses have a plethora of marketing and communications materials out there. Chances are that your business has a website, a couple social media channels, printed promo packs, trade show handouts, trade show displays/booths, some video content, business cards, brochures and an office of some sort. It's a lot of words and images all rolled up into individual assets that you hope will lead someone down the path from not knowing about you to becoming a client. But here's the thing. A lot of these materials will not be effective for 2 reasons: [ READ MORE ]

How (Not) To Make A Horrible Newsletter

Whether you’re a small business, large company, sole proprietor or other business owner chances are you’re familiar with the world of email newsletters or at least receive some in your own inbox. Many business leaders have mixed feelings about email newsletters and often struggle to cobble up content let alone feel confident that their efforts are really worth it. Whether your company has been utilizing email newsletters since the dawn of time or is just getting started make sure you are taking advantage of this powerful medium and making every newsletter count. Below is a list of some secrets, tips and tricks to maximize the impact of your organization’s email newsletter service[ READ MORE ]