Posts Tagged ‘ leadership ’

Why is Social Media Different?

Let's take a quick look at one of the biggest shifts in how businesses and organizations relate to their clients and customers. First is the old way, the chart on the left. The old way consisted of top-down information flow, transmission. Imagine a radio antennae shooting out waves into the air. It didn't matter if anyone was tuned in or not, the tower was broadcasting and it was up to you to catch the signal. In old-school communication this is how it was, a one-way medium[ READ MORE ]

5 Common Fears about Social Media

1. I'm afraid I'll look stupid because I don't already know this stuff. The Fear: If I ask for help or if the "young people" find out that I'm clueless about social media I'm going to feel really out of the loop. I secretly fear that people are going to make fun of me behind my back. The Reality: Part of being a good leader is knowing when you don't know something. You've got to know when to ask for help- bottom line. Plus, guess what? Everyone else has the same fear! Even the young techy people who you think are so confident and plugged in don't even know everything. And if they do they have vast amounts of digital knowledge it doesn't mean they have any business sense at all concerning what to do with their knowledge or how to run a business. "Everyone is my superior in some way," said Socrates. [ READ MORE ]

Flexibility is the New Relevance

You often hear people talk about Twitter or Facebook with the same disdain/detachment that parents tend to have when they analyze some outlandish outfit that their teenage son or daughter is wearing before heading out to school. "Oh it's just a fad," Mom says as Dad averts his eyes shaking his head in subdued shame and contempt at the zebra print/goth/homeless attire of his 15 year old daughter[ READ MORE ]