THE MUNICH GROUP, INC. » google

YouTube Statistics

Munich Blogger — Mon, 31 Jan 2011 13:48:31 +0000

If you need convincing that YouTube is a serious exposure tool and not just a place to watch cats do funny things then check out these statistics straight from the source:

Hundreds of millions of users from around the world are uploading hundreds of thousands of videos daily—over 24 hours of video are uploaded every minute
The equivalent of 150,000+ full-length movies in theaters each week
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 25 countries across 38 languages
YouTube’s demographic is broad: 18-54 years old*

Remember that not all video is created equal. If your company has video content that’s not hosted on YouTube then expect it to receive less overall traffic and exposure. Why? YouTube is owned by Google and shares a similar search algorithm when it crawls video content. So if you tag and title your videos correctly and put them on a YouTube channel, chances are your content will receive better search engine rankings than if your video was somewhere else. So 2 things to learn here. First, get your company creating video content. Second, get serious about YouTube. It may have started for fun but it’s a serious tool now.

* Source: YouTube Press Page (http://www.youtube.com/t/press_statistics)

How to Get a High Google Rank

Munich Blogger — Mon, 21 Jun 2010 18:01:51 +0000

In this brief video Munich Group CEO Jon Barnes gives a brief overview on how to get found on Google and achieve a high rank in search results. This introduction to SEO (Search Engine Optimization) will cover the most common actions that anyone can take to move their website higher in a Google search. Taken from a Munich Group social media seminar for churches and non-profits this excerpt discusses Google search in plain english with plenty of simple takeaways that anyone can implement.

How To Get A First Page Google Rank

Munich Blogger — Tue, 25 May 2010 18:51:20 +0000

As a fun project a while back we launched this how-to video about how to paint your car . Over the months it has increased viewership and visibility and is now a first position first page Google hit. How did we do this? Check out the tips and tricks below that you can apply to your own content for getting found online.

Google Ranking Case Study: What We Did

First we had an opportunity to video a once-in-a-lifetime art project. We got the footage and turned it into a 10 minute DVD which we promptly chopped up into 4 smaller youtube videos. The content was hands-on demonstration material that you don’t really see everyday.

Next we uploaded it to Youtube making sure to tag the video correctly for Search Engine Optimization. That means using the search words in the title of the video (How To Paint Your Ride), using tags like “paint, cars, how to, spray paint, mural, etc..” and making sure to give a good description with backlink to the website.

Once we uploaded it we made noticed that people were asking a few specific questions as the months went by. They were asking about sanding and priming as well as clear coat and the type of paint. We added video annotations to add some more info to the video. (click here to learn about annotations)

As people posted comments and other questions we made sure to reply to them promptly. Many people began subscribing to our Youtube channel. We made it a point to subscribe back to them and thank them for following us.

Finally we launched additional videos to cover some of the questions that kept popping up and made sure to promote this main video wherever possible.

Youtube promoted the video as a featured video, more people viewed it and passed it along and now it holds the first position Google rank.

Want to see the video? Just Google it.