Posts Tagged ‘ Failure ’

Mistakes, Myths and Failures: 3 Reality Checks for Social Media

A few reality checks: The biggest mistake people make when it comes to social media is thinking, “If I build it they will come.” If you build it they will not come. Launching the tools is not enough. You have to have a strategy for developing and promoting new content; content that you are an [ READ MORE ]

5 Common Fears about Social Media

1. I'm afraid I'll look stupid because I don't already know this stuff. The Fear: If I ask for help or if the "young people" find out that I'm clueless about social media I'm going to feel really out of the loop. I secretly fear that people are going to make fun of me behind my back. The Reality: Part of being a good leader is knowing when you don't know something. You've got to know when to ask for help- bottom line. Plus, guess what? Everyone else has the same fear! Even the young techy people who you think are so confident and plugged in don't even know everything. And if they do they have vast amounts of digital knowledge it doesn't mean they have any business sense at all concerning what to do with their knowledge or how to run a business. "Everyone is my superior in some way," said Socrates. [ READ MORE ]

Fear of Failure and the Honeymoon Phase

The problem that occurs most often with business owners who try to jump onto the moving train of social media is that they let fear prevent the leap or from sticking it out past the learning curve.  Fear is THE factor, not just A factor.  Social media requires a new vocabulary, learning some new tools [ READ MORE ]