Posts Tagged ‘ chart ’

How to Measure Social Media Success

This chart illustrates the 3 spheres of social media engagement and how the 3 interact. When you have strong goals for your social media project then you can track how much traffic you're seeing, who is participating and the level and type of user engagement. Each area of the chart gives details about what falls under that particular category. Use the Engagement/Participants/Traffic chart to map out your company's social media goal strategy[ READ MORE ]

Why is Social Media Different?

Let's take a quick look at one of the biggest shifts in how businesses and organizations relate to their clients and customers. First is the old way, the chart on the left. The old way consisted of top-down information flow, transmission. Imagine a radio antennae shooting out waves into the air. It didn't matter if anyone was tuned in or not, the tower was broadcasting and it was up to you to catch the signal. In old-school communication this is how it was, a one-way medium[ READ MORE ]

Know Your Audience

Check out this chart- It shows a sample breakdown of what your potential audience might be using in the way of social media.  A lot of times usage and channels varies depending on WHO the audience is.  Just because Twitter is insanely popular doesn’t mean that if you’re a mortician it’s going to help your [ READ MORE ]