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Posts Tagged ‘ change ’

Why is Social Media Different?

  • May 3rd, 2010
  • Posted in Uncategorized
  • By Munich Blogger

Let's take a quick look at one of the biggest shifts in how businesses and organizations relate to their clients and customers. First is the old way, the chart on the left. The old way consisted of top-down information flow, transmission. Imagine a radio antennae shooting out waves into the air. It didn't matter if anyone was tuned in or not, the tower was broadcasting and it was up to you to catch the signal. In old-school communication this is how it was, a one-way medium[ READ MORE ]

Social Media: Goals, not Tools

  • February 14th, 2010
  • Posted in Uncategorized
  • By Munich Blogger

A big mistake that businesses make when it comes to social media is falling in love with the tools themselves, aka making it about the products and not the people.  The tools change.  No one ever heard of Twitter a few years ago but now it’s through the roof.  Facebook is a household name now [ READ MORE ]

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