Archive for the ‘ Uncategorized ’ Category

Project Spotlight: isiFederal

Project spotlight featuring government contracting experts isiFederal[ READ MORE ]

Project: Cardiac Care and Safety, Inc.

Project spotlight featuring Cardiac Care and Safety, Inc. Branding, Logo, website design and social media launch[ READ MORE ]

Project Showcase: Boy Scouts of America

The Boy Scouts of America recently celebrated their 100th year anniversary and has been taking advantage of the moment to renew their vision, focus direction and generate excitement about the ongoing value that the Boy Scouts provides. The Munich Group has been working with the Baltimore Area Council of the BSA to maximize social media impact, leverage excitement into their communications and develop a series of high-impact social media videos for use in donor relations and giving. We captured various interviews and footage from the annual celebration gala at the National Aquarium and transformed these short pieces into testimonial content for the BSA YouTube channel[ READ MORE ]

It’s All About The Next Step

Success with your digital or print materials comes down to knowing beforehand what you want your audience to do. Most businesses have a plethora of marketing and communications materials out there. Chances are that your business has a website, a couple social media channels, printed promo packs, trade show handouts, trade show displays/booths, some video content, business cards, brochures and an office of some sort. It's a lot of words and images all rolled up into individual assets that you hope will lead someone down the path from not knowing about you to becoming a client. But here's the thing. A lot of these materials will not be effective for 2 reasons: [ READ MORE ]

Expertise is Knowing What To Leave Out (and When)

It’s the negative space that matters. It’s not just about what you say it’s about what you choose not to. It’s not about using the right images it’s about knowing which ones to leave out. It’s not about writing a lengthy speech, it’s about saying what you mean in as few words as possible. An [ READ MORE ]