How to Manage Your Reputation in Search Engine Results

You need to step in front of your online presence and be in the know and in control about where you’re showing up online.  Create channels, create content, use your name and relevant keywords in everything you produce and wait.

1. Buy your name as a domain name and create a personal blog there.  Purchase and then forward all the .org, .net, etc. versions to that blog. If you’re not going to blog then forward the domains to your main company website.

2. Create social media channels and fully populate them with bio, links, information, etc.. Make sure you use your search keywords in the titles and About Us fields.

3. Get a strategy in place to create new digital content. Press releases, video, blog posts, articles, white papers, etc… If you’re not going to create/write anything then don’t expect to score high in your search engine results.

4. One short talking head video of you is better than no video content at all, plus video gets good returns on SEO.  Create a YouTube channel, upload your video and make sure you correctly SEO/tag your content.  If you can create a video each month you’ll be ahead of the crowd.

5. Login to your main website and add new content as often as possible. This is one of the main factors in Google’s ranking of your site.

6. Make sure in all your content that you use your search keywords in both the title and the content of the post/blog. (See our YouTube SEO blog post for more on this).

7. Use a PR posting tool like PRsafe to post your press releases.

8. Have a press kit posted and ready that includes: Approved headshot of yourself, your bio, experience, a few quotes and links to any pertinent sites or videos.  Create this as a PDF document or upload to PRwebsite.

  • Trackbacks are closed
  • Comments (0)
  1. No comments yet.

Why ask?