YouTube Statistics

If you need convincing that YouTube is a serious exposure tool and not just a place to watch cats do funny things then check out these statistics straight from the source:

  • Hundreds of millions of users from around the world are uploading hundreds of thousands of videos daily—over 24 hours of video are uploaded every minute
  • The equivalent of 150,000+ full-length movies in theaters each week
  • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 25 countries across 38 languages
  • YouTube’s demographic is broad: 18-54 years old*

Remember that not all video is created equal. If your company has video content that’s not hosted on YouTube then expect it to receive less overall traffic and exposure.  Why?  YouTube is owned by Google and shares a similar search algorithm when it crawls video content. So if you tag and title your videos correctly and put them on a YouTube channel, chances are your content will receive better search engine rankings than if your video was somewhere else.  So 2 things to learn here.  First, get your company creating video content. Second, get serious about YouTube. It may have started for fun but it’s a serious tool now.

* Source:  YouTube Press Page (http://www.youtube.com/t/press_statistics)

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