How to Measure Social Media Success

This chart illustrates the 3 spheres of social media engagement and how the 3 interact.  When all three components are active and inter-relating then you’re moving in the right direction and you’ll be reaching your goals (center).  Each area of the chart gives details about what falls under that particular category from things like comments and contests to hits and keywords.  Use the Engagement/Participants/Traffic chart to map out your company’s social media goal strategy.

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Social Media Metrics and Measurement Chart

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