Archive for July, 2010

How (Not) To Make A Horrible Newsletter

Whether you’re a small business, large company, sole proprietor or other business owner chances are you’re familiar with the world of email newsletters or at least receive some in your own inbox. Many business leaders have mixed feelings about email newsletters and often struggle to cobble up content let alone feel confident that their efforts are really worth it. Whether your company has been utilizing email newsletters since the dawn of time or is just getting started make sure you are taking advantage of this powerful medium and making every newsletter count. Below is a list of some secrets, tips and tricks to maximize the impact of your organization’s email newsletter service[ READ MORE ]

How to Measure Social Media Success

This chart illustrates the 3 spheres of social media engagement and how the 3 interact. When you have strong goals for your social media project then you can track how much traffic you're seeing, who is participating and the level and type of user engagement. Each area of the chart gives details about what falls under that particular category. Use the Engagement/Participants/Traffic chart to map out your company's social media goal strategy[ READ MORE ]

How NOT to Use Social Media!

Although it's a little late for April Fools Day please enjoy this chart we came up with to illustrate how social media will NOT make you rich! [ READ MORE ]