Know Your Audience

social media use chart Check out this chart- It shows a sample breakdown of what your potential audience might be using in the way of social media.  A lot of times usage and channels varies depending on WHO the audience is.  Just because Twitter is insanely popular doesn’t mean that if you’re a mortician it’s going to help your business.  Get a sense from your current clients and potential clients about where they’re spending their time online and what they’re doing there.  If your target audience is on youtube then it sure makes sense to be creating quality content in video.  If they’re hardcore bloggers then start writing.  If Twitter is a big one for them then start tweeting.  The lesson of the day is just because you are spouting quality information doesn’t mean that it’s on a channel people are watching.  Speak the right dialect at the right time on the channels people are already watching.

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